Barnes & Noble
A young woman walks
into a laboratory. Over the past two years, she has transformed almost
every aspect of her life. She has quit smoking, run a marathon, and been
promoted at work. The patterns inside her brain, neurologists discover,
have fundamentally changed.
Marketers at Procter & Gamble
study videos of people making their beds. They are desperately trying to
figure out how to sell a new product called Febreze, on track to be one
of the biggest flops in company history. Suddenly, one of them detects a
nearly imperceptible pattern—and with a slight shift in advertising,
Febreze goes on to earn a billion dollars a year.
CEO takes over one of the largest companies in America. His first order
of business is attacking a single pattern among his employees—how they
approach worker safety—and soon the firm, Alcoa, becomes the top
performer in the Dow Jones.
What do all these people have in
common? They achieved success by focusing on the patterns that shape
every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times
business reporter Charles Duhigg takes us to the thrilling edge of
scientific discoveries that explain why habits exist and how they can be
changed. With penetrating intelligence and an ability to distill vast
amounts of information into engrossing narratives, Duhigg brings to life
a whole new understanding of human nature and its potential for
I love stuff like this!
The Power of Habit created so many "aha!" moments and the desire to challenge myself. Thanks to this book and the stories therein, I purchased a FitBit -- with which I am already completely head-over-heels in love -- to get in the habit of exercising more. I'm more aware of my own patterns and those of my children, which I hope will make me a better parent. And it helps to know why I crave certain things, even when I tell myself that I don't really want them.